Net A Porter Future Together - Popup Space

NET-A-PORTER × SemicolonC October 8 – 17, 2021 NET-A-PORTER collaborated with new media art team SemicolonC to create the China App offline experience POP-UP STORE. A unique multi-perspective video media spatial narrative lies at the core of our spatial composition—weaving together spatial design, visual imagery, sound design, and scent planning to deliver a multi-layered, progressive sensory experience. The pop-up ran concurrently with Shanghai Fashion Week. The main visual, featuring a walking figure viewed from a low angle, served as the core image for the exterior facade, with staggered hidden lighting lines evoking a mysterious call from within a massive black box. The entire space was guided by the imaginative concept of "fashion transporters" from multiple perspectives, shaping the spatial circulation. Many thanks to NET-A-PORTER for your trust and support. Special thanks to our build partner, Shanghai Riheng Exhibition Services Co., Ltd.